Sales, marketing and creative
Marketing Manager resume example
Marketing managers are hired to grow something, so the resume should read like a results report: pipeline, revenue, cost per acquisition and the campaigns behind them. This example keeps each bullet to one result and the channel that drove it.
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An example: the person and employers are made up.
Marketing Manager resume summary examples
Two or three sentences at the top of your resume that say who you are, what you’re good at and what you’ve achieved. Pick the one closest to your level and swap in your own facts.
Marketing coordinator with 2 years running social media and email campaigns. Grew a newsletter to 25,000 subscribers and is fluent in HubSpot and Google Analytics.
Marketing manager with 7 years in B2B and consumer marketing. Nearly tripled marketing sourced pipeline and cut cost per lead 38%.
Head of marketing with 12 years building brands and demand engines for SaaS companies from Series A to IPO. Leads a team of 15 and a $6M budget.
More in the guide: how to write a resume summary.
Bullet points for a marketing manager resume
Strong bullets start with an action verb, say what you did, and end with a result someone can measure. Use these as patterns, with your own numbers.
Stuck for the first word? See 180+ resume action verbs.
- Grew marketing sourced pipeline from $3M to $8.5M a year on a flat budget
- Cut cost per lead 38% by shifting spend to higher intent channels
- Built a content programme bringing 45,000 organic visits a month
- Achieved a 4.2x return on ad spend across paid social and search
- Drove 18% of online revenue from automated email flows
- Launched a rebrand across web, product and sales materials in 10 weeks
- Managed a $1.2M budget and a team of three
- Worked with sales to agree lead scoring, lifting lead to opportunity conversion 25%
Skills to put on a marketing manager resume
Tracking systems match your resume against the words in the job posting, so list the skills you really have using the posting’s own terms. Hard skills belong in a skills section; show soft skills through your bullet points.
Hard skills
- Demand generation
- Content marketing
- SEO
- Paid search
- Paid social
- Email marketing
- Marketing automation
- Positioning
- HubSpot
- Salesforce
- Google Ads
- Google Analytics
- A/B testing
- Budget management
Soft skills
- Creativity
- Data driven decisions
- Leadership
- Collaboration with sales
- Storytelling
- Prioritisation
How to write a marketing manager resume
01
Lead with revenue metrics
Pipeline, revenue and cost per acquisition beat impressions and likes. Use vanity metrics only when they led to something.
02
Name the channels and tools
Postings list specific channels (SEO, paid social) and tools (HubSpot, GA4). Match their words where they're true for you.
03
Show budget and team size
Managing $1.2M and three people is a different job from running one channel alone. Say which one you did.
04
Check what a tracking system sees
Before you apply, run your finished resume through the free ATS resume checker to see the exact text a parser pulls out, and fix anything that comes out scrambled.
Tailor it to each marketing manager job
Paste a job posting into Sembis to see which of its keywords your resume is missing, and let AI suggest rewrites you approve one by one.
