Sales, marketing and creative
Digital Marketing Specialist resume example
Digital marketing roles are hands on, so hiring managers look for the channels you've run yourself and the numbers you moved. This example is specific about both.
Opens in the Sembis editor with this example filled in, on the free Classic template. Replace the details with yours and download an ATS friendly PDF. No card needed.
An example: the person and employers are made up.
Digital Marketing Specialist resume summary examples
Two or three sentences at the top of your resume that say who you are, what you’re good at and what you’ve achieved. Pick the one closest to your level and swap in your own facts.
Marketing graduate with an agency internship in paid social and SEO. Google Ads and Analytics certified, and comfortable writing copy that converts.
Digital marketing specialist with 3 years in SEO, paid search and email. Cut cost per booked job 27% and grew organic traffic 70% in a year.
Senior digital marketer with 8 years leading performance marketing for e-commerce brands, managing $2M a year in ad spend at a consistent 4x return.
More in the guide: how to write a resume summary.
Bullet points for a digital marketing specialist resume
Strong bullets start with an action verb, say what you did, and end with a result someone can measure. Use these as patterns, with your own numbers.
Stuck for the first word? See 180+ resume action verbs.
- Cut cost per booked job 27% on a $40K monthly Google Ads budget
- Grew organic traffic 70% in a year with page rebuilds and technical fixes
- Ranked on page one for 60 target keywords
- Achieved a 3.5x return on ad spend on Meta launch campaigns
- Kept a 42% email open rate across 30,000 subscribers
- Set up GA4 and call tracking across 12 locations
- Doubled monthly Google reviews with an automated request email
- Ran weekly A/B tests on landing pages and ad copy
Skills to put on a digital marketing specialist resume
Tracking systems match your resume against the words in the job posting, so list the skills you really have using the posting’s own terms. Hard skills belong in a skills section; show soft skills through your bullet points.
Hard skills
- SEO
- Google Ads
- Meta Ads
- Email marketing
- Google Analytics 4
- Google Tag Manager
- Search Console
- Semrush
- Klaviyo
- Copywriting
- Landing pages
- A/B testing
- Shopify
Soft skills
- Curiosity
- Analytical thinking
- Writing
- Time management
- Adaptability
- Teamwork
How to write a digital marketing specialist resume
01
Be specific about budgets
Monthly ad spend shows the level of trust you've been given. Pair it with the result.
02
Show you can measure
Tracking setup is a real skill. Mention GA4, tag management or attribution work if you've done it.
03
Add certifications
Google Ads and Analytics certifications are free and show up in recruiter searches.
04
Check what a tracking system sees
Before you apply, run your finished resume through the free ATS resume checker to see the exact text a parser pulls out, and fix anything that comes out scrambled.
Tailor it to each digital marketing specialist job
Paste a job posting into Sembis to see which of its keywords your resume is missing, and let AI suggest rewrites you approve one by one.
